Vol. 8 No. 15 (2021): No. 15 - july - december / 2021
The ISDi, acting in times of Covid 19 crisis
Juan Emilio Martínez
ISDi, act in time of Covid 19 crisis.
The ISDI, the only training center for professionals in industrial design and visual communication design in Cuba, with enrollment of students from all over the nation, has never closed.
The feeling of belonging and commitment of its students, teachers, service workers and managers has allowed its actions in times of crisis.
Overcoming the necessary pause in the face-to-face course, isolation, provincial border closures, strong sanitary regulations, transportation limitations and many others, its vitality has been maintained.
Just to mention some of these actions indoors and outdoors can be mentioned:
- Graduation of dozens of designers.
- The processes for categorizing teachers have continued to develop.
- The methodological preparation of the teaching subjects and disciplines has been completed.
- Classes were held in the non-face-to-face mode.
- The Master in Management and Design Innovation continued with the defense of the thesis.
- PhD training is progressing and new PhD theses in design will be defended shortly.
- ISDI professors designed the image and advertising campaign of the Cuban vaccine candidate SOBERANA 01, SOBERANA 02 and SOBERANA PLUS.
- The Martiano Project "Everywhere I am" presented an exhibition of paintings at the headquarters of the Cultural Society "José Martí" in Havana.
- ISDi is more present on social networks.
- A3manos is approaching to increase its frequency to three annual issues, the presentation of its interface in English and the publication of articles in this language.
With security and confidence in the future the Cuban design university advances.
Published: 2021-07-18
Full Issue
Table of Contents
Posters for the 10th Anniversary of the Martiano Project
María E. Aszuy
Abstract
Led by professor MsC. María Eugenia Azcuy from the Higher Institute of Design, Havana, Cuba. Exhibited at the headquarters of the José Martí Cultural Society in Havana. About the Project "Everywhere I Am" you can see her story in the article "The beauty of every day. Everywhere I am. " A3manos Magazine No. 13-2020. The posters have been titled with phrases by José Martí, the Apostle of Cuban independence.
Juan E. Martínez
Abstract
The main purpose of the Patriotic Route Project is to promote an approach to the History of Cuba by ISDI students, in order to contribute to the development of values, summarized in the real commitment to the work of the Revolution.
The general characteristics are:
- Implement a living way of knowing History.
-Select four representative figures of the National History, around which the educational project of each of the first four years of the degree will be implemented.
-Disseminate the thought, the work, the historical context in which they developed and the social repercussion of these figures.
The activities to be carried out within educational projects, in addition to visits to places of interest, talks and conferences, of a more traditional nature, may also involve contests, exhibitions, analysis of significant texts of the figure's work, film projections and other activities.
Marybel Lacedelli
Abstract
Enrique Del Moral was a Mexican architect, born in the city of Irapuato Guanajuato (1905) is one of the greatest exponents of modern Mexican architecture. He is known mainly for his outstanding role in the project of the overall plan of the University City (UNAM), and of La Torre de Rectoría (1950) together with the architects Salvador Ortega and Mario Pani, with the latter he collaborated in the building of the secretary of hydraulic resources in the same year. The city of Irapuato in the state of Guanajuato, Mexico is the headquarters of the first works of the Architect Enrique del Moral known as the houses of workers and employees, with 5 of each gender, the first of them located in the Callejón del Moral ( are named after the architect). And the second on the industrial road (today known as Torres Landa boulevard).
Crafts and Design in Argentina
Natalia Salomé
Abstract
The arts and crafts in Argentina intersect with the language and visual synthesis of Design, there is a more folkloric line that includes the Chané masks, the chaguar looms, both for clothing and decoration and of course also the handicraft silverware in mates, chiseled dinnerware and jewelry.
Another line is the innovative one in terms of both concepts and materials; it many times echoes sustainability.
Tutors preparation program for doctoral thesis in design.
Dr.C. Orestes Dámaso
José L. Betancourt
Abstract
The training of high-level specialists, through postgraduate education, through a system of scientific degrees for university graduates is an urgent need in Higher Education institutions.
Currently the ISDI, as an institution attached to the Havana University, has the facilities of the institutions authorized to train doctors and participates in the Commission of Scientific Degrees for Technical Sciences of the Havana University.
The training of doctors in Design is in its initial phase, it is a process under construction, which is developed through a well-structured strategy, which takes into account among its peculiarities the fact that it has no antecedents in Cuba. For this reason, there is not a critical mass of PhDs in Design, who can develop a training program and carry out the corresponding tutorials.
To respond to this problem and as part of the aforementioned strategy, a training program has been developed for potential tutors, based on the diversity of their specialties, with the objective of contributing to the preparation of doctors of various specialties, to facilitate, advise or tutor doctoral thesis on Design issues.
Mayara Espinosa
Abstract
The solidity that design has achieved as a profession and the incorporation of knowledge from its interaction with other disciplines, provide it with the necessary tools to provide solutions more adjusted to the problems of the context and put in the hands of users products that, in addition to meet functional and usability needs, provide emotional benefits to the consumer.
One of the current trends in the field of design is to focus attention on people and their emotions. Many authors maintain that an adequate design makes the difference in products and services; so it is about the user living such a pleasant emotional experience that they want to repeat it.
For some years now, designers and organizations have been using the affective aspects of products as a form of differentiation and it is the set of methods and techniques that have their application in this field that is known as "emotional or affective design."
Around this topic many authors such as: Pieter Desmet, Donald Norman, Rubén H. Jacob Dazarola, Patrick W. Jordan and Professor Mitsuo Nagamachi, have made important theoretical contributions.
The incorporation of emotional design into the design process of a product is intended to meet the user's expectations and exceed their basic requirements in terms of quality and functionality.
This is why many universities and institutes linked to design and architecture include emotional design and also other trends related to it, such as experience design, in the training process of their professionals.
For the training of designers at the higher level, Cuba exclusively relies on the Higher Institute of Design (ISDi). In it, the careers of: Visual Communication Design and Industrial Design are studied. Both have a study plan that includes basic subjects in the training of all professionals and 6 more specific ones that correspond to the design activity; with the common objective of training integral designers who maintain an innovative stance in the face of the existing needs in the reality that surrounds them.
The Industrial Design career is structured from the Study Plan E and through this it is proposed to train and graduate designers of a broad profile adopting forms of education that, in correspondence with the dynamics of the design activity, allow them to combine theoretical, practical and project elements.
Since 1962, with the University Reform, the foundations were laid for the transformations that higher education in the country demanded in essence and one of the contributions of this Reform was the definition of the concept of continuous improvement of the study plans, with a view to satisfying the demands of the socioeconomic development of the country at all times and, also, to systematically assess the best of international trends that would be pertinent to adapt to the national context in the training of professionals (MES, 2016).
These facilities, together with the advantages provided by knowledge, mastery and incorporation of the set of knowledge that make up Emotional Design as a trend, make the development of this research timely. Although there are references that exercises have been developed in the Design subject whose objective has been to awaken emotions or reactions in users from their interaction with the products, in the Study Plan E for the Industrial Design career, there is no incorporated this content in a structured and conscious way.
Hence, the problem of this research arises from the need to introduce into the training of Cuban industrial designers the knowledge corresponding to this trend, taking advantage of the spaces that this study plan has created for the incorporation of knowledge that allows its updating.
Eglis Cortina
Abstract
The accelerated development of information and communication technologies in the 21st century has contributed to infoxication. The instantaneous way in which the information is produced and transmitted, restricts the adequate scrutiny of the documents consulted by the students, in their professional training at the Higher Institute of Design of the University of Havana. The Thesis presents a strategy for the development of informational competences framed in the academic undergraduate. The research was organized in three stages: The first stage comprises the bibliographic and documentary study concerning the theoretical-referential basis related to the process of professional training in higher education and its specificity in the ISDI. The second stage describes the methodology used, the population and the sample. The variable, dimensions and indicators of the investigation are declared; The instruments used to diagnose the current state of the process are detailed. The third stage focuses on the Design, partial application and preliminary evaluation of the proposal. The criteria provided by the beneficiary users, through the IADOV technique, allowed the evaluation of the strategy as pertinent and feasible, highlighting its usefulness in the study context.
