Vol. 7 No. 13 (2020): No. 13 - july - december / 2020
The doctoral training strategy at the ISDi
Orestes D. Castro
At the end of the second decade of the 21st century, Cuban Higher Education faces new challenges, as part of a society in permanent revolution, where it is necessary to seek new forms of articulation with the economy, production, services, and society as a whole.
The university must achieve the leading role that corresponds to it, not only in the scientific and technological revolution, in the creation and management of knowledge, sciences, technologies and permanent innovation, but also in its critical, mobilizing and transforming role in society. (Saborido, J. University, research, innovation and doctoral training for development in Cuba. Cuban Journal of Higher Education, 4-18. 2018)
The cloisters of excellence of the universities have as one of their fundamental indicators the number of professors and researchers with scientific degrees, in the various areas of knowledge of the specialties of their competence. (Veitia, F. Professional development of teachers: an essential quality indicator for excellence. Medicentro Electrónica vol.20 no.1, 30-43. 2016)
The Higher Institute of Design (ISDi), as a Faculty of the University of Havana, is the only one of its kind in Cuba, in which the careers of: Industrial Design and Visual Communication Design are studied.
Design is recognized as an area of scientific and technological knowledge by the National Commission of Scientific Degrees, the highest instance for the approval of doctoral programs in Cuba (Agreement 21.440.16: Agreements of the plenary session of March 16, 2016 of the National Commission of Scientific Degrees of Cuba.). (Herrera, M. Á. Design: between scientific design and artificial science. From September 25, 2017. Retrieved on July 1, 2019, from http://www.nosolousabilidad.com/articulos/diseno_cientifico. htm.), as such, results from the complex integration of diverse sciences, which makes it an environment of convergence of different knowledge, ranging from Technical Science, Communication or Art, such is its complexity.
In short, designers now have the possibility of defending a scientific thesis in the areas of knowledge of their training and professional skills, endorsed by the National Commission of Scientific Degrees of Cuba.
Currently the ISDi has twenty doctors in different branches of knowledge, as well as twenty-five doctoral students in Design topics, at various stages of development.
The strategy for training doctors in the ISDI has peculiarities that facilitate the process and create conditions for the best performance of doctoral students, among which are: collective tutorials, learning communities, accompaniment, supervision.
There is a direct link between research groups, research lines and doctoral topics, depending on the solution of scientific problems of society and the university in particular.
Design thinking, its theoretical systematization in the academic field, has gained visibility in the last decade as a tool to reconcile different epistemological positions and produce applied, synthetic knowledge situated in contexts, spaces and time.
The strategy of training doctors in Design allows researchers to achieve original contributions in the disciplines of Design of the highest quality, today it is an international reality in a globalized world and a challenge in the Cuban context.
Published: 2020-07-01
Full Issue
Table of Contents
María E. Azcuy
Abstract
En todas partes Soy is a poster project of the José Martí Chair of the Higher Institute of Design that was founded in 2011. Its social impact encompasses the transformation of the members themselves and extends from the University to other institutions and territories including international events. A look at José Martí from the Design and specifically from the poster, shows in depth the work and poetry of the Apostle.
The Project has shown that it is possible to design based on poetic expression, not only for aesthetic reasons, but also because it is essential for human communication, as well as responding to graphic problems and different solutions with high emotional recurrence and metaphorical treatment of the picture.
Nothing is more like poetry than design because in the same way that poetry organizes language, design organizes concepts, images. Whenever the designer has tried to simplify the understanding of the message, he has been using poetic resources, of all kinds of play with that image. Clearing the boundaries between design and poetry is the maxim of the project En todas partes Soy. The assessment of both disciplines must be given for their specific function and especially for their technical - aesthetic level and their usefulness in close relation to the conditions indicated.
Gonzalo A. Córdoba Vázquez (1924-2020)
Juan E. Martínez
Abstract
Architect and pioneer of environmental and interior design in Cuba. Member of the Association of Plastic Artists of the UNEAC and National Design Award in its first edition together with María Victoria Caignet Ureñas.
In 2013 he defended the Diploma Work at the Higher Institute of Design:
TO THE CÓRDOBA: RECOVER, ANALYZE THE WORK OF GONZALO CÓRDOBA AND DESIGN FROM IT.
Of the students ISABEL QUINTELA RODRÍGUEZ and ALEJANDRO ALBERTO ALONSO SUÁREZ from the Faculty of Industrial Design.
Juan E. Martínez
Fernando A. Peón
Abstract
D.I. Alfredo G. Rodríguez Diago. Model of the effective communication process of project design results.
Communication, associated with the results of design projects, is one of the skills that are emerging as important in the work of the profession. Modeling and describing the process from which communication for design is conceived and executed, and highlighting those variables that intervene in it, are useful tools to ensure that all the elements and sequence of steps are taken into consideration to achieve that this activity is done effectively, achieving an impact on the audience.
Methods and techniques such as Documentary Analysis, Analysis-Synthesis, Induction-Deduction, Surveys and finally Modeling are used to outline the structuring of a process not previously described from the Design profession, adapting the different theories of communication to the chores of the productive activity. The Process of Effective Communication of Design Results is structured from stages, phases and actions, which mark the planning, structuring, realization and execution of the communication, from the intervention of a set of interconnected variables, whose particular presence In each situation, they define a type of communication that manifests itself in a specific way.
A model that combines process and structure, allows collecting this sequence and interaction between each of the parties, serving as a tool to achieve communication objectives adapted to particular conditions to achieve communicative effectiveness.
DI. Maité Fundora Iglesias. Incidence of typographic design in the processes of legibility and readability of printed texts.
From the twentieth century, with the creation of the first university design schools, typography began to be considered an essential discipline and, from then until today, various research projects have been developed with the aim of giving it greater scientific weight in your study. Since then it has been seen in two senses, on the one hand, as a design resource for the solution of the most diverse professional problems and typographic design as a professional problem in itself.
The relationship between reading and typography in most of the literature and studies carried out is made from the approach of two fundamental terms or processes: the readingbiity and the legibility of the text.
Most designers at the time of choosing a typeface for the composition of a body of text as well as for the selection of the resources of the micro and macro typography they use, do it based on their professional expertise and experience. own as a reader, being insufficient the scientific foundation that recommends the characteristics of a source for its use in a mass of text.
The thesis consists of an introduction and two chapters, conclusions, recommendations, bibliography and annexes.
Introduction: The Theoretical Methodological Design of the research is described.
Chapter I: "Theoretical - methodological references that support the role of typographic design in the readability and readability of a printed text" contains the systematization of references around reading, typography, legibility and readability, as well as the antecedents related to the studies of developed readability and readability. The role of typography in the processes of readability and readability is established.
Chapter II: "Incidence levels of the elements of typographic design at the micro and macro level in the processes of readability and readability of a printed text" the elements of the typography are organized according to their levels of use, the instrument is elaborated for consultation to experts, the reliability of the document is validated and the results of the expert consultation are applied and evaluated. All these aspects allow the elaboration of a hierarchical ordering of the elements of the micro and the macro according to their level of incidence in the processes of readability and readability of a printed text.
DI. Eviel Ramos Pérez Visual Identity Management Diagnostic System for State Companies in Cuba.
The scientific novelty of the research lies in the proposal of a diagnostic system, made up of techniques and methods, for the management of Visual Identity for State Companies in Cuba, which will contribute to the fact that they have instruments that allow them to undertake actions towards to achieve greater recognition and positioning in the market.
The research is structured in:
Introduction: Theoretical Research Design with all the components of the Research Process.
Chapter 1. It is dedicated to clarifying the different concepts that support Management in general and Visual Identity Management in particular, as well as the ways or methods if they exist for its initial and timely diagnosis.
Chapter 2. The methods and techniques that make up the system proposal with all its components and the order in which they will be applied in companies to guarantee reliable results are described. The dependent variable is operationalized to determine the components of the method or instrument to be validated. The existing methods for the validation of the data collection instruments and the one that is selected are exposed.
Chapter 3. The results of the validation of the instrument with the selected methodology are shown, as well as the tabulation and analysis of the results.
Conclusions and Recommendations, Bibliography and Annexes.
