2020 - ISDi MASTER'S THESIS
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Accepted: sept. 15, 2022
Published: dic. 20, 2019
Downloads pdf: 14
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Abstract
Ing. Boris Moreno Cordovés. Specific professional competences of marketing in the way of acting project of the industrial designer in the sphere of action machinery.
Summary
The work aims to determine the specific professional competencies on marketing to develop industrial design projects in the field of machinery action. Marketing is a discipline whose knowledge is necessary for the professional practice of designers. It is a process, in turn composed of several components, each of which has some kind of relationship with the design process, some to a greater extent than others. On the other hand, to characterize the object of design as a professional activity, in addition to a conceptual definition, four categories are used: professional problems, spheres and modes of action; and the fields of action. The research presented is within the scope of one of the modes of action (project) and one of the spheres of action of those related to industrial design (machinery). Likewise, the design process is the set of procedures, methods and tools that the designer uses in the projecting mode of action. In order to determine the specific professional competencies on marketing to develop industrial design projects in the field of machinery action, a Delphi method is proposed, which was developed with Graduates of the Industrial Design career, considered experts with the required knowledge about the characteristics of the two processes under study.
The results of the research contribute to perfecting the contents of the Marketing subject, belonging to the Economic Factors discipline of the Industrial Design career. On the other hand, in the qualifiers of positions currently defined for the professional practice of design in Cuba, both for the own calls and for the common calls, all the competencies that these professionals must possess on marketing are not included in an explicit and structured manner. Therefore, the final result of the investigation also contributed to the achievement of this objective.
DI. Walter Díaz Moreno. Methodology for evaluating the impact of the journalistic design of the Mayabeque Weekly.
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References
Moreno, B. (2020). Tesis de maestría: Competencias profesionales específicas de mercadotecnia en el modo de actuación proyectar del diseñador industrial en la esfera de actuación maquinaria. La Habana. Biblioteca ISDi.
Díaz, W. (2020). Tesis de maestría: Metodología para la evaluación del impacto del diseño periodístico del Semanario Mayabeque. La Habana. Biblioteca ISDi.
