Vol. 9 No. 18 (2022): No.18 - july - december/ 2022
What did you come? A life, a language and a journey
Ronald Kapaz
Organize, orient, classify, simplify, order, rank, differentiate, identify, value and personalize the messages that we all consume daily in graphic form (road signs, newspaper design, packaging, company brands, alerts, interfaces and digital messages in our computers and mobiles) is a task many times, and curiously, invisible, that enables and orders the complexity of life in the city.
The capitalist model and the free market show their intrinsic contradictions -infinite production and consumption and finite resources- and need to be rethought, in a process of evolution and transition, to preserve values ??and abandon excesses and errors, in order to give a new design to our relationships, interpersonal and with the ecosystem to which we belong, with more respect, ethics and aesthetics. Design a good, beautiful and just society.
"What is the value of design?".
The value of the design is in the design of the value. In the responsibility of helping society as a whole, and corporations in particular, to review their rule of values ??and seek a better design, answering the great question that each one and companies must also answer:
¿Why did you come here?
¡Leave your mark!
Published: 2022-07-12
Full Issue
Table of Contents
El Editor
Abstract
For ISDi graduates
Invitation
The Instituto Superior de Diseño (ISDi) as a higher education institution and the project it has developed would not have been possible without its students. You have always been characterized by being fully motivated and committed to your training.
Starting with this number 18 of A3manos, a chronological photographic journey begins. They will be able to see each other and remember what each one and their fellow students were like when they occupied the classrooms of the institute.
A3manos invites everyone to share their professional experiences with today's students.
We will gladly receive and publish your contributions.
You can contact by email: a3manos@isdi.co.cu
El Editor
Abstract
Photographs of the students of the first ISDi graduation 1989-1990
El Editor
Abstract
Photographs of the students of the first ISDi graduation 1988-1989
Kimkelen: Autochthonous project of children's furniture and games.
Melina S. Martelli
Abstract
Kimkelen is a line of children-furniture designed to create a bond between Young children and the ecosystem of their own country (the first ?proximity?). To create an ecological conscience and ambient awareness in a child, we should first allow them to know and love the animals and plants that belong to the region where they live.
Kimkelen is a mapuche word that means Knowledge in order to care and love something, we should acknowledge it first. The design proposition is to present the native species of their countries, in the same way they learn from young ages what a giraffe or a lion is, we should teach them about yaguaretes, yurumies and tarucas.
Alicia Campos
Abstract
The article materializes in the form of words and through the accompanying images what art means, its importance in culture and the need it has in people's lives. Since she was a child, drawing was the most important thing for the author, because she always walked with a pencil or pen in her hand to create and draw, whether it was on a blank sheet, a previously drawn sheet or a bar napkin. . Since then, she creates a world in which working, delving and walking is her life. She decides to dedicate her future to illustration, to the way of representing through images, of speaking without words and of saying everything through different shapes, figures and colors. Illustration is her passion and her great love, but like all love, it must be cultivated and nurtured, both with hard work and technical tools as well as with energy and sensations. Until little by little, all the pieces of the puzzle fit together, and slowly, she becomes the mixture of the artist she wants to be and the one she really is, producing the perfect symbiosis until she achieves a way of life from illustration.
The art of social integration.
Ana Valverde
Abstract
It is a small project with which it has been tried to add a grain of sand to that fantastic and unknown world that is inclusion.
It is one of the projects that prove that the union between the artistic world and the social world is possible. In order to raise awareness of the benefits of inclusive education and the necessary adaptation of schools to achieve it.
"My new magical world", a small illustrated book that tells the story of two brothers (one with a physical disability and the other Autistic) who start classes in an adapted school.
Book: "Industry 4.0 and its impact on the digital society".
Llorenç Guilera
Antoni Garrell
Abstract
Disruptive changes in the industry have always been motivated by technological innovations in the means and production systems. They happen slowly at first and pick up speed until they become unstoppable revolutions. But in today's globalized world, all changes are much faster and occur in shorter time intervals.
The impact of industry 4.0 on the economy and on society will have far-reaching unavoidable consequences. And whether the effects are positive or negative will depend, in each specific country, on how the affected people in the business, political and intellectual spheres take on the change, understand it and channel it.
This work helps to acquire the global vision that we need at all levels to ensure that the impact of industry 4.0 is as positive as possible and contributes greater well-being to society as a whole.
Book: "Intelligent and sustainable products and services"
Llorenç Guilera
Antoni Garrell
Abstract
In the digital society, the fourth industrial revolution, the so-called industry 4.0, is rapidly gaining ground.
Maintaining the competitiveness of companies requires, now more than ever, the continuous innovation of their products and services. They must integrate the technologies and methodologies that allow them to add intelligence and sustainability.
But true innovation must be based on the creativity of the company's professionals. And, fortunately, when spontaneous inspiration does not come, we can resort to inspiration induced through mental strategies to help creativity and innovation systematics that are exposed in this text.
