The modern lenguaje in cuban graphics.
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Accepted: Jun 14, 2022
Published: Jan 1, 2000
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Abstract
During the first two decades of the twentieth century, even when avant-gar-de Cuban painters had not exhibited in national territory, graphic art in Cuba already used modern languages, given, among other things, by the angular compositions inherited from Art Deco and the debts to Cubism. , fundamentally Figures such as Jaime Valls, Conrado Massaguer and Enrique García Cabrera showed their advertisements and illustrations with modernizing vein in magazines such as Social, Posters and Bohemia, at the same level of the well known Vanity Fair or Vogue.
Contradictorily, despite the richness of its legacy, there are only few re-searches and publications that have shown interest in the period and focus on Visual Communication Design.
The objective of this work has a cognitive as well as a utilitarian purpose in the project sphere; and intends as a result, to motivate students and contemporary designers to approach their roots, to those passages of our graphics that wait to be told.
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References
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FAGIUOLI, M. (2003). Habana Decó. Eurolitho S.p.A. Florencia, Italia.
JUAN, A. (2002) “La belleza de todos los días”. En Pintura cubana: Temas y variaciones. UNEAC, Ciudad de la Habana, 1978, reimpresión Editorial Félix Varela, p. 176-193.
LÓPEZ, F. (2011) ¿Y tu abuelo dónde está? Antecedentes del cartel actual. En: Noticias de Arte Cubano, No.7 año 12, Sello Arte Cubano, Ediciones del Consejo Nacional de las Artes Plásticas. La Habana.
MERINO, L. (2003) Nueva imagen desde la cotidianidad. En: Rev. Arte Cubano. Arte Cubano Ediciones, No.3 año 9. La Habana.
.(2013) Les premiéres revues et affiches publicitaires. En: Cuba Gráfica. Éditions L´échappée, Francia.
SIGARROA, O. Y MENÉNDEZ, J. (2016). Enrique García
Cabrera. Fundación Arte Cubano, España.
VILLAVERDE, H. (2010) Testimonios del Diseño Gráfico Cubano 1959-1974. Ediciones La Memoria. Centro Cultural Pablo de la Torriente Brau, La Habana, Cuba.
