Book: Design and strategy

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p. 102-103

Received: ago. 10, 2023
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Book: Design and strategy

Wanda Grimsgaard
Universidad Sub-Oriente de Noruega. USN Business School. Porsgrunn
https://orcid.org/0009-0004-6465-2777
Norway

Abstract

Design and Strategy is a practical handbook that bridges the gap between strategy and design. It presents a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.


This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

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How to Cite
Grimsgaard, W. (2023). Book: Design and strategy. A3manos, 10(20), 102–103. Retrieved from https://a3manos.isdi.co.cu/index.php/a3manos/article/view/378
Issue
Vol. 10 No. 20 (2023): No. 20 - july - december/ 2023
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Curriculum synthesis

Wanda Grimsgaard, Universidad Sub-Oriente de Noruega. USN Business School. Porsgrunn

Wanda Grimsgaard is a Professor of Visual Communication at USN School of Business, University of South-Eastern Norway, and author of the book Design and Strategy. She was educated at the Oslo National Academy of the Arts as a graphic designer. Her background consists of many years of experience in the design industry, where she has worked on the development of identities for companies, products, or services. Since becoming a professor in 2012, she has focused on writing, researching, and teaching about strategic design. Grimsgaard's primary area of research lies at the intersection of strategy and design, with the aim of bridging the two.

References

Grimsgaard, W. (2023). Design and Strategy. A Step-by-Step Guide. Routledge, Abingdon, Oxon. ISBN 9781032122915