Puentes entre estrategia y diseño en seis fases
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Aceptado: ago. 10, 2023
Publicado: ago. 10, 2023
Descargas pdf: 26
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Resumen
El diseño estratégico, un campo emergente, está ganando impulso al combinar estrategia y diseño para lograr objetivos empresariales. Sin embargo, muchos de los procesos de diseño actualmente utilizados tienen una rigurosidad y profundidad limitadas necesarias para trabajar estratégicamente con el diseño en un contexto internacional. Se ha desarrollado un proceso exhaustivo de seis fases paso a paso para abordar este problema (Grimsgaard, 2023). Este artículo presenta un resumen del proceso de seis pasos, con énfasis en el papel crítico de comprender la situación actual de la empresa, identificar problemas clave y garantizar la alineación con la estrategia y objetivos empresariales generales. Además, este artículo enfatiza la importancia crítica de la comprensión profunda del negocio por parte del diseñador, las capacidades estratégicas y su capacidad para anclar estratégicamente el desarrollo del diseño. La estrategia de diseño cubre la brecha entre estrategia y diseño, utilizando ideas y estrategias seleccionadas para informar el proceso de desarrollo de ideas y diseño. En general, este artículo subraya el potencial del diseño como medio para que las empresas realicen eficazmente sus estrategias y logren sus objetivos.
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