Master's Thesis: Corporate identity strategy of the Science-Technology Park of the Mayabeque province.
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Accepted: sept. 13, 2022
Published: ene. 3, 2022
Downloads pdf: 49
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Downloads ebook: 10
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Abstract
The thesis develops a corporate identity design management tool in interfaces between companies, universities and science, technology and innovation entities in the Mayabeque province. The characterization of the centers that make up the Mayabeque University-Business Interface was based on the relational triangle between substance, function and form. Based on the results of the diagnosis and characterization, the brand strategy was established as the most effective corporate identity design strategy. This was the starting point for developing the proposal for a corporate identity design management tool, the validation of which was carried out according to the criteria of experts. The tool is suitable, with great utility in the management of the visual identity of the Mayabeque University-Company Interface and that it is very useful for design management, with wide potentialities of application in other Interface Companies, Complexes or Science Technology Parks from the country.
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References
Alberto, Y. (2021) Tesis de Maestría: Estrategia de identidad corporativa del Parque Científico-Tecnológico de la provincia de Mayabeque. La Habana. Biblioteca ISDi.
