What did you come? A life, a language and a journey
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Accepted: oct. 11, 2022
Published: oct. 11, 2022
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Abstract
Organize, orient, classify, simplify, order, rank, differentiate, identify, value and personalize the messages that we all consume daily in graphic form (road signs, newspaper design, packaging, company brands, alerts, interfaces and digital messages in our computers and mobiles) is a task many times, and curiously, invisible, that enables and orders the complexity of life in the city.
The capitalist model and the free market show their intrinsic contradictions -infinite production and consumption and finite resources- and need to be rethought, in a process of evolution and transition, to preserve values ??and abandon excesses and errors, in order to give a new design to our relationships, interpersonal and with the ecosystem to which we belong, with more respect, ethics and aesthetics. Design a good, beautiful and just society.
"What is the value of design?".
The value of the design is in the design of the value. In the responsibility of helping society as a whole, and corporations in particular, to review their rule of values ??and seek a better design, answering the great question that each one and companies must also answer:
¿Why did you come here?
¡Leave your mark!
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