The beauty of every day
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Accepted: sept. 16, 2022
Published: jul. 7, 2020
Downloads pdf: 8
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Abstract
En todas partes Soy is a poster project of the José Martí Chair of the Higher Institute of Design that was founded in 2011. Its social impact encompasses the transformation of the members themselves and extends from the University to other institutions and territories including international events. A look at José Martí from the Design and specifically from the poster, shows in depth the work and poetry of the Apostle.
The Project has shown that it is possible to design based on poetic expression, not only for aesthetic reasons, but also because it is essential for human communication, as well as responding to graphic problems and different solutions with high emotional recurrence and metaphorical treatment of the picture.
Nothing is more like poetry than design because in the same way that poetry organizes language, design organizes concepts, images. Whenever the designer has tried to simplify the understanding of the message, he has been using poetic resources, of all kinds of play with that image. Clearing the boundaries between design and poetry is the maxim of the project En todas partes Soy. The assessment of both disciplines must be given for their specific function and especially for their technical - aesthetic level and their usefulness in close relation to the conditions indicated.
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