The 2021 Yearbook of Branding in Latin America.
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Accepted: sept. 1, 2022
Published: jul. 12, 2022
Downloads pdf: 53
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Downloads ebook: 23
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Abstract
The 2021 Yearbook of Branding in Latin America emerged as a project of the Brand Observer where specialists in the field meet to talk, analyze and detail the most outstanding branding projects in Spanish.
The repertoire of cases was curated and chosen by ten directors of brands in Argentina, Brazil, Chile, Colombia, Costa Rica, Spain, Ecuador, Mexico, Paraguay and Peru. In addition, the Yearbook presented the themes, trends and categories of the year, and opens some conclusions to continue working on positioning Latin American brands in the international market.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial — You may not use the material for commercial purposes .
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contribution under the same license as the original. NOTE: This point applies to numbers 1 to 20 of the magazine with the previous CC-BY-NC-SA 4.0 license. Does not apply to the new CC BY-NC 4.0 license from Volume 11, Number. 21 (2024).
References
Chaves, N y Belluccia, R. (2003) La marca Corporativa. Editorial Paidós.
Ollins, W. (2009) El Libro de las marcas. Editorial Oceano Ambar
Avalos, C. (2015) Lealtad a la Marca. Editorial Paidos,
www.observadordemarcas.com
www.brandemia.org
www.aebrand.org
