The elements of the marketing process present in the design projects of establishments for the trade of goods.
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Accepted: jul. 12, 2022
Published: ene. 17, 2019
Downloads pdf: 15
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Abstract
This paper is part of an investigation that aims to define the professional competencies that industrial designers should have in order to carry out projects. The objective is to make a proposal of the elements of the marketing process that must be considered in the execution of design projects for retail establishments.
The research carried out is of a qualitative and theoretical nature, using analysis and synthesis as methods.
To achieve the proposed objective, the four descriptive categories that are used to describe the object of the Design profession and the stages and phases that make up the design process were analyzed. Likewise, the elements that make up the stages of the marketing process were analyzed and synthesized.
As a result, a detailed proposal is made of the elements of the marketing process that are present in the process of designing spaces for retail establishments of goods.
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