Visual Identity System of the National Assembly of People's Power: an experience that from the design validates the Law of National Symbols in Cuba
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Accepted: jul. 12, 2022
Published: ene. 8, 2019
Downloads pdf: 34
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Abstract
From the detection by the communication team of the National Assembly of People's Power (ANPP) of the need to renew their visual identity to comply with the provisions of the Law of National Symbols in Cuba, a design project was developed to provide the Cuban parliament with a new institutional image. The work focused on the fact that the National Coat of Arms as a national symbol happened to have the leading role and hierarchy that corresponds to it. To do this, a new identifying symbol was designed for the ANPP in order to coexist with the Shield, as established in the aforementioned Law. In unison, a complete system of institutional visual communications was created, which was lacking until that moment. This article presents the work process carried out between communicators, designers and managers for the realization of the new visual identity of Parliament. In addition, it reflects on the importance of the fact that the Design activity has been able to validate a Law which, despite its validity, was not respected at the country level.
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