The Logical Framework Approach (EML) in the formulation of public policies of design for Ecuador Republic.

Abstract

Taking as a public problem the lack of insertion of design1 as a factor of productive, economic, social and cultural development in Ecuador and its social responsibility, the formulation of policies in this sense constitutes one of the main design management strategies for: preservation  identity in material heritage, environmental sustainability, productive development, competitiveness, improvement of marketing and image processes, innovation in companies, products, processes and services, among others.  On the other hand, poor planning in the formulation of these types of projects2 leads to them not being able to respond to the proposed objectives, goals and users.  Consequently, the objective of this research is to show the value of the use of the Logical Framework Approach (EML) as a tool for planning, evaluating and managing social development projects, specifically, policies for Design.  For the generation of problems, causes and effects, we worked with data from the Ecuadorian Chamber of Design collected since 2011, specifically the reports of the working groups carried out in the four versions of the International Chrome Meeting, with the participation of the State, the academy, entrepreneurs, users and designers represented in different associations nationwide.  The results and conclusions of applying the EML are shown in the statement of four public policies aimed at: promotion and promotion of Design, improvement of productivity, innovation and competitiveness, training in designs; observation, research and design culture.